Sit on the metro line 2 at nanjing every day, and can see mobile TV broadcasts of "treasure • is a jewellery is tasted" ads. This and "treasure a jewellery" only two words of the difference between the brand and one of China's four big shops "treasure links london sale a jewellery" looks like a family, but that the whole family is to court. In a jewellery brand around the treasure case 7 piles independencepending affection condition, October 9, 2011 at 11 o 'clock, the mall in nanjing, more than 100 employees are a treasure jewellery holding "strike resolutely right to invade links bracelets behavior will not relent!" , "striking the right also consumers a three-dimensional fair!" The slogan, to the nanjing malls introducing "treasure • is a jewellery is tasted" get a claim. The wood finance and economics "the reporter links letters charm learns in October, although the activity had died down, but the new activities are still at work here. In-depth understanding of the brand disputes arrest reporter discovery, and WangLaoJi continuous disputes similar, treasure of a jewellery brand disputes is also comes from original brand cooperation. In-laws in October 2004, nanjing treasure links of london a jewellery jewellery limited liability company (hereinafter referred to as "treasure a jewellery") and jiangsu zhaoling jewelry Co., LTD with investment of RMB 2 Discount links london million founded the nanjing treasure jewellery kei igawa the chain development Co., LTD. (hereinafter referred to as "joint venture"), including a treasure nt $400000 capital links jewellery contribution, accounting for 20% of, jiangsu zhaoling company (later renamed "jiangsu and Yu") fund of 1.6 million yuan, accounting for 80% of shares. The joint venture company legal representative is jiangsu zhaoling legal representative Sue Dang, the first cooperation agreement of cooperation term of 5 years, established thesale chain purpose is in nanjing area development, management stores. The New Year's day in 2005 signed the "treasure a" trademarks and service marks to use the management agreement "in agreed: the joint venture company development must be reported to treasure jewellery stores kei igawa the approval, the advertising business planning, promotion scheme, the quality, the packaging, etc must links of london uk accept the treasure of a unified management jewellery. Since then, the joint venture company began a series of change of the shareholder and the name of the activities. In January 2006, Sue Dang to nanjing GaoChun links of london bangles county industrial and commercial bureau application and approved the "jiangsu jewellery kei igawa the chain development Co., LTD." enterprise name, and in on May 18, 2006 GaoChun county in industrial and commercial bureau registration and establishment, the company, jiangsu jewellery kei igawa links london charms sweetie bracelet the chain development Co., LTD, legal representative is the wife of the Dang Sue KongLingLi son. The joint venture company become a new company shareholders.